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TOP TIPS
for Newsletters

For more information contact us on 01206 299829

Why have a newsletter? Here are some reasons.

1. Public Relations
They offer regular contact

2. Education
Use them to show how your products or services can be beneficial to your clients

3. Building corporate confidence
They offer a sense of belonging and reassurance and communicate company values

4. Lead generation
Show case studies and reports - attract attention and make an offer. Use a response mechanism

5. Reinforce other messages
Merchandise existing ideas and focus attention on producst you wish to promote

6. Staff motivation
Improve staff motivation and attract new staff. Can be used to test opinion and news about changes in company policy.

7. Customer care
Keeping customers is important. Give confident updates on products and clear statements of direction

Write up a Document specification. This would cover:

  • Number of pages
  • Style (friendly, formal, etc)
  • Page content
  • Typical content and regular features
  • Allocation of space (by product, subject, market area and type of news)
  • Other items, quizzes, cartoons
  • Response mechanism
  • Budget
  • Frequency

Finally, some general tips for a winning newsletter:

  • Get to know and understand your audience
  • Use direct language and avoid jargon and acronyms
  • Think people - use 'you' not 'we'
  • Use case studies and scenarios
  • Write about their business, not yours
  • Include charts where possible
  • Position heavier articles towards the back
  • A bad photograph is worse than no photograph
  • Avoid 'talking heads' type shots
  • Pictures of your building, computers, reception areas are all definitely out!
  • Make the headline communicate effectively
  • Try to caption photographs
  • Use bullet points if possible
  • Quotes are powerful
  • Don't be afraid to use a copywriter